6 Social Media Platforms You Must Use for Employer Branding

6 Social Media Platforms You Must Use for Employer Branding Do you currently use social media to support your employer brand? Maybe its something which youve considered recently but you werent sure whether it was necessary? If you are looking to attract the best talent amongst a digitally savvy generation, having a social media presence is no longer a nice to have, its a requirement! Potential employees will spend their time looking into social channels such as: LinkedIn, Twitter, Facebook, Instagram, Snapchat and YouTube to learn about the companys work and culture. This means that you  have to  create content which boasts a culture and content rich environment! Heres how you can utilise each platform to ensure you do this well: 1. Facebook   Facebook has the largest potential reach of all social platforms and you can bet that one of the first things a potential employee will check is your companys Facebook page make sure that your wall is full of content and that you regularly post images and video (where possible)! Based on resources available you can either utilise your existing company page or create a new company page specifically for employer branding purposes. Facebook is a great platform for showcasing varied content due to the fact that its demographic is very large. Make sure you highlight  a mixture of news features and employee stories so you can optimise your audience reach. If you are setting up the page for the first time,  notify employees about  the company page and urge them to participate in discussions / content sharing, you can even run internal competitions on the page to ensure that the page grows quickly. To support this set up Facebook live sessions and closed groups which allow members to interact directly! 2. LinkedIn   On LinkedIn you can create a company page to showcase your organisation, its products or services and culture. You also  have the freedom to customize the company page (to a degree) at no cost. For minimum time spent, make sure you include the company details (address, website, company size etc), add a logo, and customise a banner to your page to make it look professional! From the initial page you can also customize the careers section to ensure that its authentic and representative of your company. You can upload photos, feature executives, employees and include employee-contributed blogs which are great pieces of content for current employees and potential employees alike!  Dont forget your employees are your brand ambassadors so make sure that they have listed the company as their workplace and that each of their profiles looks professional (unified headshots and company bios).  If you have brand collateral make sure to include this on your employees LinkedIn pages too! 3. Instagram   The key to ensuring that your Instagram account does well  is by posting good quality images, regularly! Its a great platform to get creative with both culture and open positions. If you are feeling experimental try something like Marriotts employer branding video: View this post on Instagram Help wanted! Career zig-zaggists welcome. See how #Marriott supports all types of career growth. #MarriottJobs #HotelJobs #FindYourWorld http://bit.ly/GrowYourCareerWithMarriott A post shared by Marriott Careers (@marriottcareers) on Jul 23, 2015 at 10:30am PDT If being  creative isnt your thing, sit back and grow  your employer brand on Instagram by getting employees to post their own content. The best way to do this is to invest into the culture and ethos of the company. Get the employees to do fun things and urge them to upload the content themselves. Make sure you encourage the use of a company specific #, a great example of this is NPR. They created a life at #  #nprlife  and the content has grown organically over time! View this post on Instagram TBT: Chilling with NoName, nbd. ??? @ameetag #NPRInterns #nprlife #tinydeskconcert A post shared by NPR Interns (@nprinterns) on Mar 16, 2017 at 12:49pm PDT 4. Twitter   Due to the fact that Twitter is an open platform, people can view your content without following you, which means your potential audience reach is uncapped and exponential. This also means that the content you put out is extremely important and merely putting a # in front of keywords isnt enough to ensure you get results! Make sure to do research on your potential audience, the content which will resonate with them and use #s to support this. Dont worry you can use an array of tools to help you find out which #s will resonate with your audience such as HashTracking which will do all the heavy lifting for you! If you want to check out some players who have already done this and done it well, try Hootsuite and Twitter themselves (below): Owly breaking it down at #hootsx breakfast @sxsw #sxsw #hootsuitelife @hootsuite pic.twitter.com/0mIwkeusKq Tori Swanson (@talktomenaked) March 12, 2017 Happy 5 YEAR Twitterversary to these two!! Thanks for all you have done to make Twitter the place that it is today!! #weloveyouguys pic.twitter.com/kySyQLgKeu Katie Marcotte (@kms) January 12, 2017 There are also a number of tools which you can also use such as Google Trends and Hashtags which allow you to identify people who are talking about certain topics. You can search for specific #s and filter by desired location, from here you can engage with potential candidates who have a genuine interest in the field. Stay away from just tweeting about open positions this will only create a disengaged audience as nobody wants to be constantly spammed about new positions which become available. Be sure to check out how Disney and 5 other top employers use Twitter for this. 5. YouTube   The popularity of video is already huge and ever-growing! Its also well-known that content is more likely to rank in the first page results of Google than text alone and can play a part in improving SEO. Make sure you are on top of the video trend by creating a company channel on YouTube and invest some time into solid video content. If you dont have a big budget for an employer branding campaign, not to worry you can make your own videos relatively cheaply. You can shoot your own interviews of employees or do some  spotlights on which can work really well. Potential employees are likely to research what it would be like to work for the organisation which will give them a realistic expectation but are also a great way of highlighting company values. 6. Snapchat   This is a great platform to have fun with and with the evolving use of video its an opportunity to engage with a typically younger demographic, experiment with emojis, filters and upload internal company content. With the introduction of Instagram stories and Facebook messenger day, the video can be re-purposed across an array of channels to ensure that you are  reaching the biggest possible audience. Heres how Cisco leverages Snapchat for employer branding. Conclusion Different platforms can be used in slightly different ways to engage with a range of demographics so make sure you do research into your audience who you are trying to reach, where they visit and are most likely to engage. Start with a smaller group of platforms which are most likely to support this and nail them. After you have these mastered, grow across the other channels and have at least one experimental channel which you can have fun with!

Creating a Resume Template in MS Word 2020

Creating a Resume Template in MS Word 2020A resume template is a great way to quickly customize a potential job candidate's application. By changing a few of the fields and filling in a few of the blanks, a simple MS Word document can be tailored to the specific qualifications of any individual. Making a resume template available to job seekers who are planning on using it is an excellent way to increase their chances of getting a job.The introduction section of a resume template can be created by creating a new document in MS Word 2020. Adding the information needed for the placement will make it easy for the writer to edit it and make it match the profile of the job seeker. Any extra information, such as education, experience or other elements, should be included within the resume when it is made available to the recruiter.The resume template should include all of the necessary information needed to answer all of the requirements of the position. By including the desired skill sets , experience and education details, a potential job seeker will be able to clearly explain how he or she fits into the position. The skills sections should include the desired technical knowledge required for the position. Specific writing techniques, such as grammar and formatting details, should also be included in the resume template.The specific skills required should include references to relevant, industry-specific skills. These skills should be part of the resume with a title that includes those specific skills. No matter what the job entails, the details must be included. The writer should write about the position, describing the specific skills necessary to accomplish the assignment and the knowledge and training needed to do so.Before the introduction section is ready, the resume template must be edited to include the necessary experience. Once the resume is created, the author should add a new line about their experience within the organization. This section should be tit led with the company's name. To include all of the required information, the author should complete the job history.The resume templates must be completely filled out to include all of the information needed for the hiring manager to make a decision about the individual. It should include the education, training and experience sections. Any information not required by the employer should be removed. There should be no more than two pages of information.MS Word must be used to format the information. Everything should be laid out in the exact same manner. It should be formatted exactly as the written information. The outline and the sections should be identical.Once the resume is created and formatted, it should be sent to the hiring manager using MS Word. Using this method ensures that the information is sent in the proper format and that the recruiter has the material at his or her fingertips when a decision is made to contact the person. Once the job seeker has received the respon se, they can start researching the employment and preparation for submitting their resume. It can be a long process but one that is worth the effort.

6 Business Networking Mistakes Youll Never Make Again - Classy Career Girl

6 Business Networking Mistakes Youll Never Make Again Business networking is key to reaching your career dreams and goals. This is where we’ll take it to the next level. First  let’s go over some of the barriers and excuses that may be holding you back to reaching your career goals. We will dive into how you can conquer those business networking barriers so we can get you closer to your dream career. Networking is a lot like exercise. We know it’s good for us, but we have so many excuses not to do it. “I’m not good at it.” “I’m not motivated.” “It’s intimidating.” “I don’t have time.” But like exercise, networking can reap significant benefits. In fact, experts estimate more than 80% of job seekers find a new position through networking, and most hiring managers fill open posts at their organizations the same way. Note: Make sure you download our free networking action plan to turn your network into job opportunities and referrals. I want you to do some thinking and an internal assessment on yourself. What has held you back from networking in the past? You can’t move forward if you don’t know what is holding you back. Do any of these sound familiar? Here are the  6 Business Networking Mistakes Youll Never Make Again: Mistake  #1: You don’t have enough time to network. This was my biggest pitfall when I was career searching. I was often too busy with work and school to reach out and connect with someone. My recommendation for you is to schedule time in your calendar right now on a weekly basis and make it a priority. I also recommend planning your business networking events and coffee meetings before the next month starts. That way on the 1st of the month, you already know who you will be networking with that month and aren’t having to do things last minute. Networking Barrier Busted! [RELATED: 13 Time Management Habits of Successful Women] Mistake  #2: You are an introvert. If you are an introvert like me, it is sometimes hard to be open and let strangers into your life. But to network, you have to be open and curious. You must also show up and be present in all conversations. Sometimes the hardest part is getting to the networking event but you will be glad you did once you get there. Focus on meeting just one person, start speaking with them and asking questions. Then, it will be easier to meet others since you know one person well. Also, don’t be afraid to speak up if you have something to say and have a question ready to ask such as “How did  you get started in your career” or “What are you passionate about in the work you do?” Networking Barrier Busted! Mistake  #3: You are not sure who to connect with. OK, first let’s start with sharing your dreams and goals with your friends, family and social media connections. Then, ask them if they have any connections that they could introduce you to. And stay tuned for a future lesson where we will map out your network so you can realize that you really do have a lot of people you can start connecting with today. Networking Barrier Busted! Mistake  #4: You are not clear about what you want. A recent study showed that only 5% of Americans have goals  written down. Being clear about what you want and writing your desires down is the only way that you will be able to find out who you need to talk to in order to learn the information you need to reach your goals. I once had a woman conduct an informational interview with me and when she was speaking to me, it was very clear she had no idea what she wanted to do for work. I was very hesitant to recommend her for a job or to anyone else at my company. So my tip for you is to make sure you have direction. And if you are a little unsure still, just tell them you are exploring career options in the field of the person you are speaking to. That is the truth, right! Just don’t tell them ALL of the other options you are exploring too. Networking Barrier Busted! Mistake  #5: You are afraid to ask others for help. I remember when I was back in my corporate job I heard a man at my company say that women often approached him saying ” I know you are busy, but can you help me with something?” But, when men approached him, they say “I need your help” and what a difference that made in how he responded with his help to them. Be assertive and don’t be afraid to ask others for help. Say, “I need your help.” People can’t read your mind! Let them know why you are reaching out to them and how they can help you get to the next level in your career. What’s the worst that can happen if you ask for help? They don’t respond. That is not that big of deal right? Networking Barrier Busted! Mistake #6: You are scared. The best way to get over your fear is to “just do it.” Often, the anticipation of making the first contact is far worse than the actual conversation. You will also gain skill and confidence the more you practice. If you start flexing your networking muscles, it won’t be long before you see big results! Alright that is Six Networking Barriers Busted! By making it to here, you are well on your way to knocking down your networking barriers! Congrats! You should be so proud of yourself! What business networking barriers have you faced?

How To Stay Fashionable In The Office

How To Stay Fashionable In The Office Finally, you passed your interview! You can now breathe a sigh of relief since the most challenging part of your journey is over. This also means that thinking about your interview outfit is officially done. But hold on to your seat because you’re only through the first part. The real deal is just about to start. The next thing to worry about is your everyday office attire. Aside from introducing yourself to the new people around you, you also need to pull off an outfit that would present your amazing personality to everyone while still looking professional. Most women think that office attires are boring and have no appeal at all. But with a pinch of fairy dust from little fashion statements like the Pandora jewelry charms, your outfit will transform from boring to elegant. However, how do you know which items are worth investing in? Bags And Accessories If it’s your first job, then you might be conscious about how you spend your money. You’ll probably receive an entry-level salary, so it’s better to spend it wisely. As much as possible, purchase only the things you need and think will last for a long time. Apply these principles when you look for a work tote bag, so you won’t need to buy totes often. If you’re going to buy accessories, Pandora jewelry charms are an excellent choice because they offer so much flexibility. Look for a jewelry Pandora sale so you can keep more money in your pocket. Striped Button-Down White button-downs look professional and neat, but there’s nothing wrong with changing your office attire a bit by wearing some stripes. A striped button-down looks professional and sophisticated. It’s perfect for those occasions when you have a presentation and want to grab the attention of your audience with some help from your outfit. Heels Nothing screams classy and stylish better than beautiful heels. When you walk into a room, the first thing many people would notice is your shoes. And you know what they say, right? First impressions last. If you want to make a good first impression on your first day, wear something that feels comfortable and suits your attire. You can never go wrong with the classic black pumps. Blazer Another good item to invest in is an elegant blazer. It will help you achieve that polished look effortlessly.Not to mention, it can also prevent you from freezing to death in the office. If you want to be practical, choose a blazer that goes with most of your outfits. Do you want to play it safe? Get a black blazer because you can pair it with any color. There are a lot of things to be nervous about when you get your first job. You’ll be meeting new people, and you probably have no idea how you’ll deliver your tasks properly. These must-haves aren’t just significant purchases to make you look fashionable, but they will also some much-needed confidence boost to face anything that the world might throw at you as you begin building your career.

Writing a Resume Definition in Technical Writing

Writing a Resume Definition in Technical WritingWriting a resume definition in technical writing can be difficult. Writing a concise resume which is full of relevant details will require careful drafting and careful editing of the resume. To write a definition in technical writing, it is important to understand that writing an accurate definition in technical writing requires professional knowledge.A resume definition in technical writing will contain most of the relevant information that is required for the position you are applying for. To determine the precise words which need to be used in the definition in technical writing, the following tips may help. The resume will be reviewed by the prospective employer or manager who will be looking for information that will lead to a conclusion regarding your competence for the job.There are a number of appropriate technical writing software to assist you in writing a resume definition in technical writing. Before using these programs, it is important to follow the guidelines available in the manual. This way, you will be able to see the overall appearance of the resume and know exactly what to expect when viewing it.Among the most appropriate technical writing software, there is Zusize. The software allows you to create a resume with ease and creates a detailed layout of the details included in the resume. The program also provides various templates to assist you in organizing the information and ensures that all of the parts of the information are in their correct place and order.The software will also make sure that the layout of the resume matches the type of work you have performed in the past. For example, if you are applying for a sales position, the program will make sure that your description of the sales experience, including sales training, will be accurate. The program will provide a comprehensive listing of all of the necessary elements that you will need to include in your resume.The program will also help you in organizing your resume based on specific keywords that can help you save time and effort. Once you have finished using the program, you can then preview the resume in the proper section of the software. You can then see the resume layout and read through it carefully.A person's resume should be well written in order to impress the prospective employer. Using software that can assist you in determining how to best organize the information that is included in your resume is a benefit that most employers will find useful. Technical writing can be quite difficult, especially if you do not know how to correctly format the information you are writing.For people who want to write a resume definition in technical writing, Zusize can make the task easier and more efficient. You can use the program to take the necessary steps in writing a resume and will soon realize how easy it is to get started.

Use the Holiday Season to Start Your 2014 Job Search

Use the Holiday Season to Start Your 2014 Job Search November and December can be a very busy time with holiday shopping, parties, and events. What is often overlooked is that these months are a perfect time to begin implementing career strategies for the new year. Below is a list of the top three activities you can do in December to get your career off to a good start in the new year. Update Your Resume Now is great time to review your resume and make sure it is up-to-date. Have you added the results and accomplishments from your recent projects? Adding your accomplishments to your resume while they are fresh in your mind is so much easier than trying to recall them six months after the project concluded. If you are looking to change jobs in the first quarter, have your resume ready and polished so you can apply to positions in early January. For additional tips on making your resume shine, check out my prior blog on writing a results oriented resume. Schedule Networking Meetings December is a great time to schedule meetings with individuals in non-retail businesses. Target individuals in professions or industries you are interested in pursuing in the near future. Schedule a lunch or coffee meeting for mid-December or during the week between Christmas and New Years. Typically, you will leave networking meetings with some ideas to investigate or implement. Get a jump start on those ideas before the new year! List Your Career Goals for Next Year What do you want to accomplish next year? Getting promoted? Working in a new department or a different industry? Gaining new skills? You don’t need to create a lengthy document to list out your goals, but spend some time thinking about what you want to accomplish in your career next year. Rather than starting the process on January 1, focus on it now so you can be ready to take action on January 1. Get a jump start on your career goals this month and you will achieve your career goals for next year that much sooner. What other career management tasks are on your list? Let us know in the comments section below.

When Was the Last Time Your Business Made a Good Public Appearance

When Was the Last Time Your Business Made a Good Public Appearance Public appearances are important for any business. This is because they allow you to actually show off your goods, your newest products and also connect with your audience. It’s also a good opportunity to attract new investors and also get a word in with the media to help you spread your products and designs. However, not every entrepreneur is built for the limelight. Let’s face it, while it’s important to have good social skills as an entrepreneur, many are reclusive and sit in their offices working feverishly to grow their brand. Sadly, it’s still important to make a public appearance even if you don’t like the attention, and here are a couple of tips to help you make it a good one. If you attend a trade show, follow these tips Trade shows are fantastic places to get your products and services out there and also connect with your audience, but if you approach it the wrong way then you’re just going to waste your time and your effort. To help you out, here are a couple of golden tips to keep in mind when attending a trade show: Focus on networking with people, speak up and get business cards to help grow your contact list. Speaking of business cards, make sure you have some to give out. Prepare some kind of memorable gift for people that visit your booth. This could be something simple like a USB drive or a discount for your online store. Don’t skimp on your trade show displays. Always get high-quality prints, stands and other materialsâ€"they can be reused if you preserve them. Always have a demonstration ready for your product or service and never come empty-handed. Follow these five tips and you’ll knock every trade show out of the park. If you ignore these points, then you’re just going to waste your time and nothing good will come out of your trade show appearance. Work on improving your business communication skills It should go without saying that you need to improve your business communication skills if you want to make better public appearances. Here are a couple of tips to get you started: Make sure you work on your appearance. You don’t need to be a model, but you shouldn’t turn up to a public event dressed in rags because you need to put on a good first impression. Learn to listen. Don’t always speak and butt-in to conversations. Work on remembering names. You’re going to meet a lot of people at events and many of them will be repeat visitors, especially media people and investors. If you find it difficult to flex your social skills at a trade show then you may want to consider online courses to help you grow your skills. It’s a fantastic way to give your business a PR boost and you’ll learn plenty of ways to communicate more effectively with others. Making a good public appearance is important for a number of reasons, so make sure you’re setting it as a priority instead of overlooking it.